CBS #1 In U.S. ITV #1 In The UK. India Challenges Nielsen. History Tops With Pawn Stars.

The Big Bang Theory, the #1 comedy on television.

The Big Bang Theory, the #1 comedy on television.

In an unusual down night for broadcast, CBS doubled all of the competition easily winning the evening behind two hours of comedy, but finished lower than last year’s comparable day. At 8P, ‘The Big Bang Theory’ was the top show of the evening, as it usually is, with an overwhelming 20.08 million viewers watching America’s #1 comedy. At 830P, ‘The Millers’, in the comfortable seat of following the most popular comedy, drew about one-third less with 13.61 million. At 9P, the schedule begins to crack. ‘The Crazy Ones’ had an interesting episode about the flu but there were less laughs than one would expect from a David E Kelly written show and led by Robin Williams. There has been a slide since episode three of this season and someone has to admit that a comedy is not a comedy without laughter. It drew less than half of the totals of ‘Big Bang’ and finished with 9.62 million viewers. Imagine, disappointment over nearly 10 million viewers watching the program. At 930P, the issue is about longevity. How long can we continue to watch a show that is a mere shadow of its former self. It drew 9.48 million viewers as the schedule began slipping. This one hour in the middle of The Tiffany Network’s lineup is down 36% compared to a year ago when ‘Person Of Interest’ ruled this time slot. Perhaps two extra half hours of comedy is a thing of the past, as NBC has found out. But unless something happens with the writing, this is a danger hole for Black Rock. At 10P, ‘Elementary’ built up the audience at the close of the evening and finished with 9.85 million viewers giving reason to believe that Holmes and Watson are a real anchor for Thursday evenings. The entire CBS schedule could well finish above 16 million average viewers in the Live+7 ratings results. That figure is astonishing.

A great distance behind was ABC. ‘The Taste’ from 8P-10P drew 4.47 million viewers. At 10P, ‘The Assets’ finished way down with only 2.93 million. The entire lineup was down 49% from last season’s comparable day when ‘Last Resort’, ‘Grey’s Anatomy’ and ‘Scandal’ formed the ABC Thursday evening.

The History Channel had ‘Pawn Stars’. At 8P it drew 2.357 million. At 830P, it increased to 2.87 million viewers and at 9P drew 4.581 million viewers and at 930P topped the evening on cable with 4.855 million viewers. It was bigger than what was on NBC, ABC, FOX, Unvision, Telemundo and The CW. Only CBS had a bigger audience during this hour on all of television in America.

NBC is DOA on Thursday. At 8P, ‘The Community’ drew 3.57 million; at 830P, ‘Parks and Recreation’ drew 3.37 million; at 9P, ‘Sean Saves The World’ captured the imagination of 3.16 million viewers; at 930P, ‘The Michael J. Fox Show’ drew 3.14 million and at 10P, ‘Parenthood’ drew 4.21 million folks. The Peacock Network simply could not compete on this evening. There has to be a complete change shortly or evening the Winter Olympics will not pull 30 Rock from the bottom of the heap.

TNT featured NBA Basketball and drew an average for the game of 3.144 million viewers.

The USA Network at 8P had ‘Law & Order:SVU’ and drew 2.732 million. At 9P, ‘White Collar” drew 2.819 million, tops for the network on this evening. At 10P, ‘Law & Order:SVU’ drew 1.848 million.

Univision has a strong night, especially in the middle of their lineup, led by ‘Por Siempre Mi Amor’ and ‘Lo Que La Vida Me Robo’ at 9P which moved to #2 behind CBS.

Telemundo moved to #5 in the 9P time period with ‘Marido en Alquiler’ and ‘La Reina del Sur’.

FOX simply through up its hands on this evening. It ran back-to-back reruns of ‘Sleepy Hollow’. At 8P it drew 4.6 million viewers. At 9P it drew 2.42 million. They may have drawn more by simulcasting FOX News Channel in these two hours.

The CW ran reruns as well. At 8P, a rerun of ‘The Vampire Diaries’ drew 950,000 viewers while at 9P, ‘Reign’ came in with 940,000 viewers.

New Jersey Governor Chris Christie at news conference  discussing the bridge scandal.

New Jersey Governor Chris Christie at news conference discussing the bridge scandal.

Thursday’s coverage of New Jersey Governor Chris Christie’s lengthy press conference about the Fort Lee/George Washington Bridge traffic scandal, from 11AM-12PM, drew: FOX News Channel: 1,663,000 viewers; CNN: 604,000 viewers; MSNBC: 494,000 viewers = Total: 2.761,000.
'The Assets' cancelled after only two episodes by ABC. It plans to replace the series with reruns of 'Shark Tank'.

‘The Assets’ cancelled after only two episodes by ABC. It plans to replace the series with reruns of ‘Shark Tank’.

‘The Assets’ has been cancelled by ABC replacing it after only two episodes with reruns of ‘Shark Tank’.

Because of the dominance of CBS prime time schedule, ‘David Letterman’ finished #1 in late night. With guest Anderson Cooper, it finished with a night leading 2.8/7. ‘Jay Leno’ finished #2 with 2.6/6. ‘Jimmy Kimmel Live’ drew a 1.9/5. ‘Jimmy Fallon’ had a 1.4/5 while ‘Craig Ferguson’ had a 1.3/4. ‘Nightline’ came in with a 1.1/4. ‘Carson Daly’ at 135A, finished with 07/3.

For the record, CBS was #1 with 12.082 million viewers and a 7.7 rating with a 12 share of audience, some 2.5 million viewers less than on the comparable day last season. ABC finished #2 with 3.954 million and a 2.9/5, 3.84 million less than on the same day as last season. The History Channel topped cable and was #3 overall with 3.374 million viewers. NBC had 3.61 million viewers and a 2.4/4, some 380,000 ahead of last year’s comparable day. Univision had 3.18 million viewers and a 1.7/3. TNT with NBA Basketball drew 2.69 million viewers. The USA Network drew an average 2.549 million viewers. FOX finished Thursday with an average of 2.406 million viewers and a 1.6/3, some 250,000 less than on the comparable day last year. Telemundo finished with 1.4 million viewers and a 0.8/1. TBS drew an average of 1.882 million while The CW had 945,000 average viewers in prime time and a 0.7/1 on Thursday. It was nearly 1 million viewer less than last year when it ran the ‘The 18th Annual Critics’ Choice Movie Awards’.

Across The Pond:

ITV at 9P had ‘Benidorm’, and it drew 5.73 million viewers (23.2% share of available audience) finishing #2 for the evening. But it was ‘Birds Of A Feather which finished with 6.91 million (28.8%), that was #1 for the evening.

BBC One at 8P, David Tennant-narrated ‘Dolphins-Spy in the Pod’ drew 3.56 million (15.1%) but the big show of the evening on BBC was ‘Silent Witness’ drew 5.26 (21.2%) at 9P.

BBC Two at 7P, offered ‘Great British Garden Revival’ brought in 1.60 million (7.2%). At 8P, ‘Stargazing Live’ was followed by 2.53 million (10.7%) and at 8P, ‘Back To Earth’ drew 1.73 million (6.9%).

Channel 5 with ‘Celebrity Big Brother’ drew 1.97 (7.9%).

Channel 4 premiered ‘Supersize vs Superskinny’ with 1.44 million (6.1%) at 8P and had ‘The Undateables’ returning for a third season drawing 2.5 million viewers (9.9%).

On BBC 3, at 9P, ‘Tough Young Teachers’ pull in 743,000 viewers.

In India, a crack in the armor of Nielsen may have appeared. The Indian government unveiled a new regime for television ratings that will take almost immediate effect. The move follows a long period of questions about the methods of gathering and publishing TV rating data, which has led to continual wars between broadcasters, advertisers and agencies.

Ratings are currently controlled by a near monopoly TAM Media Research, a joint venture between Nielsen India and WPP’s Kantar Media Research. It is hoped that the new guidelines will allow new entrants to begin operating. According to a report by Naman Ramachandran in Variety stated ‘Manish Tewari, Information and Broadcasting minister, has essentially accepted the recommendations of the Telecom Regulatory Authority of India. The industry will have to comply with the new rules within 30 days. All ratings agencies must be registered with the MIB. No investor can have more than 10% equity holdings in both ratings agencies and a broadcaster or advertising company. Ratings will have to capture data across different platforms including cable, direct to home and terrestrial television. Although India has 154 million TV homes, the current number of homes sampled currently is only 10,000. The number of panel homes will have to increase to 20,000, within six months of the guidelines coming into force and increase by 10,000 a year until they reach 50,000. Some 25% of panel homes will be rotated every year and the identities of all panel homes kept anonymous.

The ratings agencies have to submit their methodologies to the government and also publish these and regular audits on their websites. The government and the TRAI have the right to conduct audits of their own. Ratings agencies are required to furnish a bank guarantee worth $160,000 (INR10 million), which they stand to forfeit if they do not comply with the guidelines.

A new ratings agency led by the Broadcast Audience Research Council is expected to begin functioning in 2014.’

As you can see, no matter where people were watching television on Wednesday, people were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Thursday Night TV Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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