ESPN #1 With Bowl Games, CBS Tops Broadcast On New Years Day Prime Time. BBC One #1 In UK.

CBS began the new year as it left a #1 year behind. It finished #1 on Wednesday evening for broadcast networks, the first evening of the new year. But it was ESPN that took the top prize with college football bowl games.

On ESPN, Michigan State’s 24-20 victory over Stanford in the ‘100th Rose Bowl’ game averaged a strong 11.2 household rating, up 17% from the 9.6 for Stanford-Wisconsin a year ago. That year-ago contest averaged 17 million viewers in the nationals. Wednesday afternoon’s game drew 18.636 million viewers. As could be understood, Detroit was the top-rated market, as it averaged a 27.9 overnight household rating, the highest-rated bowl game ever on the ESPN networks in the market (records go back to 2000). Later on Wednesday evening, the ‘Fiesta Bowl’ which saw the underdog Central Florida beat 17 point favorite, Baylor, averaged 11.304 million and a 7.1 overnight rating, up 9% from last year’s comparable game (6.5 for Florida State-Northern Illinois), which ended up drawing 10.6 million total viewers.

CBS at 8P, a rerun of ‘Hawaii Five-O’ was tops in its time slot with 6.2 million viewers. At 9P, a rerun of ‘Criminal Minds’ was not even tops in their time slot but also tops on the night with 7.04 million. At 10P, a rerun of ‘CSI’ again topped its time slot with 6.61 million, more than double all of the rest of broadcast’s programming. This once again proves that The Tiffany Network has the content people want to see, even if it is an all rerun evening. All of this brings smiles to the faces of their affiliates who know how important the prime time lead-in is for their local 11P news revenue base.

ABC had its own version of an all rerun evening, but it proved their content wasn’t as popular as CBS. At 8P, ‘The Middle’ collected 5.54 million while at 830P, ‘The Goldbergs’ finished with 4.75 million. At 9P, ‘Modern Family’ pulled in 5.25 million and at 930P, ‘Super Fun Night’ wasn’t with 3.68 million. It was at 10P that The Alphabet Network fell completely apart as ‘Nashville’ could only pull in 2.35 million.

NBC barely finished ahead of Univision with their version of an all rerun night. At 8P, ‘Revolution’ pulled in 2.02 million. At 9P, ‘Law & Order:SVU’ pulled in 2.92 million while at 10P, another episode of ‘Law & Order:SVU’ drew a Peacock Network high for the evening with a smallish 3.71 million.

Univision barely finished in fourth with 2.808 million on average throughout the prime time evening. A two-hour episode of “Lo Que la Vida Me Robo” delivered 3 million viewers overall from 9 to 11P.

FOX had a FOX night. It’s all rerun schedule was a dud. At 8P, ‘Dad’ drew 2.12 million. At 830P, an other episode of ‘Dad’ dropped to 1.8 million. At 9P, ‘Brooklyn Nine-Nine’ could only muster 1.58 million and then at 930P, another episode of ‘Brooklyn’ drew only 1.4 million. No content worth seeing here.

The CW on its all rerun night had ‘Arrow’ leading off at 8P with 1.12 million while at 9P, ‘The Tomorrow People’ could only draw 990,000 viewers.

For the record: ESPN was #1 with 13.551 million viewers. CBS was #2 with 6.616 million viewers. ABC was #3 with 3.392 million. NBC was next with 2.897 million just ahead of Univision brought in 2.808 million. FOX drew 1.734 million while The CW had 1.057 million.

Across The Pond:

BBC One brought out ‘Sherlock’ in its series season premiere on New Year’s Day and drew 9.2 million viewers (33.8% share of audience) at 9P. It was the biggest program of the night. On Twitter, it had over 300,000 tweets and still counting Twitter #Sherlock

On ITV, the final ‘Harry Potter’ film drew 5.1 million viewers (19.2%).

Channel 4 had ‘David Blaine’ and drew 2.5 million (9.2%) for its top program of the day.

On BBC Two, ‘Nature’s Weirdest Events’ drew 2.59 million (9.9%), for its biggest program of the evening.

BTSports drew 1.75 million viewers (7.1%) for the Tottenham Hotspur victory (2-1) over Manchester United at Old Trafford.

Sky Sports presented PDC World Darts but drew only 960,000 viewers (4.4%) at 1025P.

On a further note, 20.7 million in the UK were at home watching television at Midnight on New Year’s Eve, up 1 million from the year before.

As you can see, no matter where people were viewing television on New Year’s Eve, the were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Uncategorized, Wednesday Night TV Ratings and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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