CBS Wins Saturday. BBC One #1 In The UK. It Looks Like A Pattern In Holiday Viewing.

In one of the slowest nights of the year, this Saturday between Christmas and New Year’s day, saw CBS pull out another victory on broadcast behind their always powerful news magazine, ’48 Hours’. At 8P, ‘Mike & Molly’ rerun drew 2.24 million while at 830P, ‘Mom’ brought in 2.4 million. Then at 9P, ’48 Hours’ with an original episode, drew an evening high of 3.83 million and again at 10P, it led with 3.2 million viewers.

ABC came close but ‘no cigar’ on this Saturday. While its sister, ESPN, had football bowl games all evening long, including the Michigan loss to Kansas State in the Buffalo Wings Bowl in Sun Devil Stadium in Tempe, Arizona, at 8P ‘Just Go with It’ pulled in 3.78 million, beating everything except ’48 Hours’. At 1030P, a rerun of ‘Trophy Wife’ lost it for The Alphabet Network with only 2.07 million. If and buts were candy and nuts…

NBC had ‘WWE Tribute To The Troops’ special at 8P and pulled in 2.31 million. at 9P, ‘The Blacklist’ rerun pulled in 1.85 million and at 10P, a rerun of ‘Saturday Night Live’ drew a network high for the evening with 2.96 million viewers. The Peacock Network threw this night away.

FOX just didn’t compete either. A rerun of ‘Almost Human’ pulled in a remarkable 2.54 million, good for #3 in its time slot. But a rerun of ‘Bones’ could only bring in 1.85 million viewers. The Animal Network of Broadcast threw this night away.

Question: With a bunch of football bowl games on the agenda, why didn’t NBC or FOX pull off a deal with one of them (Pinstripe Bowl at Yankee Stadium with Notre Dame vs Rutgers or the above mentioned Buffalo Wings Bowl) and run it on prime time? It doesn’t take that much to make a crack in a bowl…especially a lower echelon bowl.

For the record, CBS was #1 again with 3.971 million, 420,000 above last season, while ABC finished second with 3.484 million, some 800,000 viewers ahead of last season on this comparable day. NBC was next with 2.311 million, some 960,000 viewers LESS than last year on this day while FOX finished with 1.933 million, 760,000 viewers BELOW last year.

CINEMA MEDIA NOTES: FOR Weekend Box Office (Domestic) for the weekend Dec-27/29 go to: http://www.facebook.com/overtheshouldermedia

Across The Pond:

BBC One again continued its Christmas dominance. Disney Pixar’s ‘Up’ pulled in 3.55 million (16.5%) at 650P, while at 815P, ‘Atlantis’ season finale drew 3.67 million (15.8%). At 9P, ‘Death Comes to Pemberley’ continued its run with 4.43 million (20% share of the available audience) on Saturday evening.

On ITV, at 7P, a new series of ‘All Star Family Fortunes’ managed to top the night’s ratings with 4.84 million viewers (22.68%) saw the Dancing on Ice team take on the cast of Coronation Street. At 8P, Phillip Schofield’s ‘The Cube’ brought in 4.08 million (17.84%). At 9P,
The Jonathan Ross Show’ had 2.85 million (13.08%) to see John Bishop, Jamie Oliver, Ray Winstone and David Attenborough.

Channel 4 brought the ever delightful movie ‘The Italian Job’ at 7P and had 1.12 million viewers (5.07%), while at 9P, ‘The 50 Funniest Moments of 2013’ grabbed 1.48 million (7.17%).

Channel 5 at 8P had the 3rd heat of ‘World’s Strongest Man’ and 915,000 viewers (3.97%) watched. At 9P, the movie ‘Abduction’ drew 1.33 million (6.51%).

BBC Three at 815P presented ‘Madagascar: Escape 2 Africa’ and pulled in 922,000 viewers (4.04%).

Sky1 at 8P had Ray Winstone’s new two-part drama ‘Moonfleet’ which was watched by 582,000 (2.53%).

As you can see, no matter where people were watching, they were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Saturday Night TV Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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