ESPN Wins Monday. NBC Tops Broadcast. BBC One #1 In UK.

It was a game that did the tradition of ‘Monday Night Football’ proud. The defending world champions, Baltimore Ravens, without a couple of their stars of last year,fighting for their lives during this complicated season, defeated the challenging and Central Division NFC leading Detroit Lions, on a monster field goal, their sixth of the night. ESPN clearly won the evening in all of television for Monday night as it pulled in 14.164 million for the game, which began at 835P. ESPN finished the evening 1.2 million on average above NBC. NOTE: The Detroit ABC station, WXYZ-TV (7), carried the telecast thus affecting ABC’s ratings.

On the Broadcast side, NBC was the #1 network against a sloppy schedule by their competition. Their programs, including at 8P, ‘The Voice’ which drew 12.7 million viewers, but it only was in the lead during the 8P-830P time period while at 10P, ‘The Sing Off’ drew 7.78 million. The Peacock Network led every hour on broadcast. The finals of ‘The Voice’ will be held tonight.

CBS has had a disappointing Monday schedule all season long. It has been 27% behind from last year (in the comparable period) and nothing changed for Black Rock on this night. At 8P, ‘How I Met Your Mother’ finished with 7.69 million viewers. At 830P, ‘2 Broke Girls’ had 7.57 million; at 9P, ‘Mike & Molly’ came with CBS’ biggest audience of the night, 8.76 million viewers while at 930P, ‘Mom’ had 7.31 million. But at 10P, ‘Hostages’ dropped The Tiffany Network into the also-ran group. Why it wasn’t yanked earlier in this season and placed on indefinite leave of absence or sent into Purgatory on Saturday nights, is beyond comprehension unless contractual obligations prevented this or the suits were caught with their pants down, not unlike Green Bay with their star quarterback went down with an injury ad had no back up to adequate replace him. For their penance, they had to say two ‘Hail Mary’s’ and watch as the worse program of the season pulled in 5.05 million viewers.

At FOX, their sensational new show, ‘Almost Human’, up against one of the toughest competitive positions during this time of the year, finished on par with what it has done since its debut. It drew 5.28 million viewers at 8P. At 9P, ‘Ice Age: A Mammoth Christmas’ drew 2.75 million and at 930P, ‘Dreamworks Dragons: Gift of the Night Fury’ pulled in 2.43 million viewers. Despite all of this, The Animal Network of Broadcast was actually up 47% over the comparable period last season.

Then there was ABC. Not to compete with its Disney sister network (ESPN), it ran reruns all night long. At 8P, ‘Disney’s Prep & Landing’ rerun pulled in 4.12 million; at 830P, ‘Disney’s Prep & Landing: Naughty & Nice’ finished last with 3.94 million; at 9P, ‘The Great Christmas Light Fight’ drew 4.64 million.

The CW, ‘Grandma Got Run Over By A Reindeer’ rerun finished last at 8P with 1.22 million while at 9P, in a move that defies imagination, The Little Network That Could ran ‘The Victoria Secret’s Fashion Show’, which was a rerun of the CBS program that aired on December 10th, drew 1.05 million. Remember, CBS owns 50% of this network with Time-Warner. It drew a miserable viewers.

In late night, ‘Jay Leno’ finished #1 with 3.0/8 while ‘David Letterman’ with Will Ferrell finished with 2.2/6. ‘Jimmy Kimmel’ finished with 1.9/5. At 1235A, ‘Jimmy Fallon’ finished on top with 1.5/5 while ‘Nightline’ and ‘Craig Ferguson’ tied with 1.1/4. At 135A, ‘Carson Daly’ finished with 0.9/4.

Another cable network finished above some of the broadcast networks on Monday. The USA Network with ‘WWE’ in all three hours, finished with an average of 4.2 million viewers. The top ‘WWE’ was at 8P, and it drew 4.417 million viewers.

For the record, ESPN was #1 as it drew an average of 12.205 million viewers in prime time, while NBC finished #2 with 11.062 million viewers and a 7.2 ratings and a 12 share of the audience. CBS was #3 with 6.069 million and a 4.7/8. The USA Network drew 4.2 million viewers. FOX was next with 3.937 million viewers and a 2.8/4. Although ABC finished with 4.437 million viewers, it had a below average ratings/share with a 2.5/4. Univision had 2.807 million viewers while The CW finished with 1.136 million viewers and a 0.8/1. Telemundo had 0.7/1.

ACROSS THE POND:

BBC One finished #1 on Monday with a cancelled program. Big fan favorite, ‘Ripper Street’ jumped up over 800,000 viewers since cancellation was announced last week and pulled in the evenings top numbers at 9P with 3.72 million viewers (16.7% share of available audience). ‘Panorama’ at 830P, came in with 3.03 million (12.6%).

On ITV, ‘Tales of Northumberland’ at 8P drew 3.08 million (13.1%) while at 9P, ‘A Night Of Heroes: The Sun Military Awards’ drew 2.82 million viewers (13.3%).

As you can see, 8P was very competitive as BBC Two ran ‘University Challenge’ and few 3.05 million viewers (12.9%) and at 830P, ‘Tom Kerridge Cooks Christmas’ drew 2.3 million (9.6%). At 9P, ‘The Choir’ pulled in 2.47 million (11.1%) and at 10P ‘Never Mind The Buzzcocks’ pulled in 1.24 million (6.6%).

Channel 4 at 8P, ‘Crafty Christmas with Kirstie Allsopp’ drew 1.22 million (5.1%) and at 9P, ‘Liberty of London’ pulled in 1.73 million (7.8%). ‘Fresh Meat’ at 10P drew 740,000 viewers (4.1%).

Channel 5 at 8P presented ‘The Gadget Show’ and drew 701,000 viewers (2.9%). At 9P, ‘Monty Hall and the Ghost Ship of Thunder Bay’ pulled in 629,000 viewers (2.8%).

BBC Three at 8P had ‘Don’t Tell The Bride’ and drew 647,000 viewers (2.9%) and at 11P, ‘Family Guy’ drew 660,000 viewers (5.6%).

BBC Four had ‘Only Connect’ at 830P and drew 957,000 viewers (4.0%).

Sky’s ‘Arrow’ drew 409,000 viewers (1.9%) at 8P.

E4’s ‘Made In Chelsea’ drew 551,000 viewers (3.2%) at 10P.

Finally, ITV2’s ‘My Life’ drew 611,000 viewers (2.7%) at 9P.

As you can see, no matter where you were watching, people were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Monday Night TV Ratings, Television Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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