Wednesday #1 Goes To CBS.

After five straight days of a different network winning the #1 spot among viewers (ABC on Friday, FOX on Saturday, NBC on Sunday, ESPN on Monday and CBS on Tuesday, Wednesday the title did not go to a sixth network. Rather, CBS wins for the second night in a row as ‘Survivor’ at 8P pulled in 9.81 million viewers to take that time period as did ‘Criminal Minds’ at 9P, with the top numbers for the night finishing with 11.02 million. At 10P, reliable ‘CSI’ won handily with 9.95 million viewers, some 4.62 million ahead of it closest competition.

ABC, with half of their line up challenging the lead, at 8P ‘The Middle’ pulled in a second best 8.14 million viewers but at 830P, ‘Back In The Game’ wasn’t as it dropped to 6.1 million. At 9P, the most reliable ‘Modern Family’ came in a close second as it pulled in The Alphabet Network’s highest numbers of the evening with 10.53 million viewers. At 930P, it dropped again, this time with a loss of more than 5 million viewers in a fraction of a second as ‘Super Fun Night’ wasn’t. It could only draw 5.47 million. Then at 10P, the bottom dropped out of the network’s schedule when ‘Nashville’ finished last and could only bring in 5.15 million. At least they have half of the night fixed. The network lost nearly 1 million viewers compared to the same night a year ago.

NBC brought ‘The Sing-Off’ at 8P and it could only draw 5.92 million during its two-hour run. Then at 10P, ‘Kelly Clarkson’s Cautionary Christmas Music Tale’, with a title that brings caution in viewing could only get 5.33 million fans to watch. The Peacock Network didn’t have much to offer viewers on Wednesday. Back to the drawing board for the execs at 30 Rock even if they did improve the evening, compared to the same night a year ago by 1.7+ million viewers.

FOX of course has another problem. How to get rid of Simon Cowell. At 8P for its two-hour run, ‘The X Factor’ exercised the blood pressure of The Animial Network of Broadcasting’s executive nerves as it could not even hit the 5 million viewer level (4.89 million to be exact) and dropped dangerously close to The Little Network That Could’s level of performance. The suits at FOX have to end this show as it lost nearly 3 million viewers as compared to the same night a year ago.

Speaking of the Little Network, The CW’s 8P hit ‘Arrow’ drew an extremely competitive 3.04 million viewers. As one of the top performers on the network’s schedule, it is tough to follow. At 9P, ‘The Tomorrow People’ could only do less than half of that total, 1.43 million viewers. But, The CW tried.

Cable’s A&E had their big hit for the night. ‘Duck Dynasty’pulled in 8.9 million viewers with back-to-back episodes at 10P.

In late night, NBC’s ‘The Tonight Show with Jay Leno’ was #1 with 2.8/8 while CBS’ ‘Late Show with David Letterman’ finished second with 2.7/7. ABC’s ‘Jimmy Kimmel Live’ finished third with 2.0/5. At 1235A, NBC’s ‘Late Night with Jimmy Fallon’ finished on top with 1.4/5; CBS’ ‘Late Late Show with Craig Ferguson’ was #2 with 1.3/5 while ABC’s ‘Nightline’ came in third with 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/4 in metered market households.

For the record, CBS was #1 with 10.26 million and a 6.4 rating and 10 share of viewers. ABC finished second with 6.753 million and a 4.4/7. NBC because of a lack of other competition finished #3 with 5.725 million viewers and a 3.6/6. FOX crawled to #4 with 4.887 million and a 3.1/5 while Univision was #5 with 1.5/2. The CW finished with 2.234 million viewers and a 1.4/2 and Telemundo finished with 0.8/1.

ACROSS THE POND:

ITV’s ‘Lord Lucan’ drew 4 million viewers.

Panorama Comic Relief draws 1.7 million viewers.

No matter where you were on Wednesday, people were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Uncategorized, Wednesday Night TV Ratings and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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