ABC behind the season finale of ‘Dancing With The Stars’ pulling an evening high of 14.6 million viewers at 9P. It was the lowest finale in the series history. ‘Marvel’s Agents of S.H.I.E.L.D.’ pulled in a respectable 9.3 million lead-in at 8P against a non-‘NCIS’ evening.
In the final Tuesday of the November sweeps, CBS either did something incredibly smart or absolutely stupid. By removing the #1 drama on television, ‘NCIS’ from its normal scheduled position, it gave up huge numbers, replacing it with ‘Rudolph’, a million year old traditional rerun, which pulled in 11.39 million, nearly one half of what it would have pulled in with Gibbs and the gang. Why? Tuesday is not getaway day for the holidays? Did they think ABC would program ‘Dancing’ opposite it and somehow tarnish the franchise? Did they get out foxed by the Alphabet Network execs who pushed ‘Dancing’ to 9P, thus damaging ‘NCIS:LA’? At 9P, the Los Angeles version of Naval Criminal Investigative Service drew 12.19 million, down 3 million on average. To this point in the evening, the last Tuesday of Sweeps, CBS is down approximately 13 million viewers. At 10P, the ever improving ‘Person Of Interest’ pulled in a respectable 11.70 million. OK. We get the idea that ‘Rudolph’ wins the A18-49 demo for the evening. It would do that on any other evening. But, why pull ‘NCIS’ from the air on this critically important evening?
NBC began the evening at 8P with ‘The Biggest Loser’ drew 6.56 million while at 9P, ‘The Voice’ simply couldn’t carry a tune against what ABC and CBS were throwing at it and drew only 10.03 million. At 10P, ‘Chicago Fire’ hit a low 6.96 million in the hour.
FOX as usual on Tuesday did terrible. AT 8P, ‘Dads’ pulled 3.19 million viewers and at 830P, ‘Brooklyn Nine-Nine’ upped it a bit to 3.71 million. AT 8P, ‘New Girl’ dropped to 3.51` million while at 930P, ‘The Mindy Project’ projected the network a loser by drawing only 2.65 milion, barely beating out The CW entry.
The CW at 8P had ‘The Originals’ draw 2.32 million while a 9P ‘The Supernatural’ ups it a bit to 2.39 million viewers.
For the record, ABC finished #1 for the final Tuesday in the November sweeps period with 12.387 million viewers and a 8.0 rating and 13 share. CBS was #2 with 11.758 million and a 6.8/11, a drop of 2.6 million from last year on his comparable day. NBC was a distant third with 7.848 million and a 4.8/8. Univision pulled in 3.4 million and a 1.7/3 while FOX edged into fourth with 3.264 million and a 2.0/3. The CW finished with 2.354 million viewers and a 1.4/2. Telemundo had 1.3 million viewers and a 0.7/1 for the evening. In late night, behind the strength of the ABC schedule, ‘Kimmel’ tied ‘Leno’ with a 2.8/7 while ‘Letterman’ finished with a 2.7/7. ‘Nightline’ pulls a 1.6/5 while ‘Fallon’ does a 1.5/5 and ‘Ferguson’ has a 1.3/5.
All in all, people were…
Switching Channels!
For daily updates, check back here or go to: http://www.facebook.com/overtheshouldermedia/
OVERTHESHOULDERMEDIA 