CBS Big Banged To #1 On Thursday. BBC3 #1 In UK.

CBS was number one on Thursday with a 6.8 household rating and 11 share behind its lead comedy, ‘The Big Bang Theory’, which finished 3% ahead of last year comparable day with an evening leading 17.98 million viewers and a 11.5 rating and a 19 share at 8P. Right after it, ‘The Millers’ at 830P slipped to 11.28 million and a 6.8/11 but still won the time slot. At 9P, ‘The Crazy Ones’ with guest Brad Garret, slipped with 8.68 million and a 5.4/9 while at 930P, ‘Two and a Half Men’ fell even further to 8.60 million and a 5.8/9. At 10P, ‘Elementary’ with a tremendous episode that had an unusual twist at the end, finished with 8.29 million viewers for a 5.7/10, 20% below last year. It finished #2 in the time slot. Part of that could be the result of a continuing trend among producers in television to have long, boring arcs that take the steam out of a viewers ability to want to see more. This has proven to be the key to the fall of ‘The Mentalist’ with the overbearing long Red John arc and USA’s ‘Covert Affairs’ ‘get Henry’ boring arc which is driving viewership down fast. Great programs have a continued arc on rare occasions. But they are brief one or two episode stories, too big to tell in one time slot. The Tiffany Network finished with 3 million fewer viewers than it had on this comparable night in 2012.

ABC finished #2 with a 5.1/6 but it there was real promise as it increased in viewership as the night progressed. ‘Once Upon A Time in Wonderland’ at 8P could only bring in 3.71  million viewers. But at 9P, that all changed as ‘Grey’s Anatomy’ power to a close #2 of broadcast in this time period and finished with 8.4 million viewers and a 6.1 rating and 10 share. At 10P, ‘Scandal’ finished atop the broadcast programming in this time slot with 8.9 milion viewers and a very solid 6.5/12. The Alphabet Network showed how to build an evening by increasing each hour. Affiliates will be appreciative. ABC finished 130,000 viewers above what it did last year on the comparable day.

FOX had a 3.4/6 with ‘The X Factor finishing with 5.29 million viewers at 8P and at 9P, ‘Glee’ pulling in only 4.49 million. Both programs have appeared to reach their expiration limit. The Animal Network of Broadcast dropped 1.39 million from last year on this day.

NBC finished with a 2.3/4. At 8P, ‘Parks and Recreation’ with two episodes returned after being off the air for three weeks and finished with 3.37 and and 830P, 3.26 million viewers. ‘Sean Saves The World’ didn’t. At 9P, it could only draw 3.15 million viewers. At 930P, ‘The Michael J. Fox Show’ continued The Peacock Network’s downward spiral drawing only 2.94 million while at 10P, ‘Parenthood’ increased a bit but clearly the 4.11 million viewers couldn’t pull NBC out of the basement in this time period. The network finished 220,000 viewers below last year’s same day figures.

The CW had a 1.6/3, with ‘The Vampire Diaries’ at 8P with 2.63 million viewers and at 9P, ‘Reign’ dropped even further to 1.73 million. The Little Network That Could finished even with last year’s same day figures.t

Cable’s top six networks came in with 16.319 million viewers on Thursday led by The NFL Network which averaged 5.755 million, while its top viewing period, 6.421 million were viewing an exciting Indianapolis Colts comeback win over the Tennessee Titans. The History Channel, led by ‘Pawn Stars’, had an average 2.582 million viewers with ‘Pawn Stars’ hitting the network high of 3.440 million. USA Network finished with 2.168 million with ‘Law & Order:SVU’ rerun its highest at 8P with 2.5535 million. ESPN with college football watched Clemson win with 2.56 million viewers. TNT featured NBA basketball and drew 2.046 million viewers. TBS with ‘Big Bang Theory’ reruns brought in an average of 1.712 million. ‘Big Bang’s’ biggest half hour was 2.463 million viewers.

In late night, ‘Leno’ and ‘Kimmel’ tied with 2.67 while ‘Letterman’ drew a 2.3/6. ‘Nightline’ averaged 1.6/6 while ‘Fallon’ drew 1.4/5. ‘Ferguson’ had a 1.2/4. ‘Carson Daly’ at 135A averaged a 0.8/4.

For the record, CBS was #1 with 10.553 million viewers and an evening leading rating and a share. ABC was #2 with 7.036 million viewers and a 5.1/9. The NFL Network finished with an average 5.755 million viewers; FOX finished with 4.890  million viewers and a 3.4/6. NBC had 3.489 million viewers and a 2.3/4. The History Channel finished #6 for the evening with an average of 2.582 million viewers; Univision finished with 1.7/3. The CW finished with 2.202 million;  USA Network was #9 with 2.168 million viewers; ESPN finished with 2.056 million; TNT brought in 2.046 million while TBS finished #12 for the evening with 1.712 million viewers and a 1.6/3. Telemundo had and a 0.7/1.

PROGRAMMING NOTES:

CBS is bringing back the Beatles. It will present ‘The Night That Changed America: A Grammy Salute to the Beatles’ in a two-hour special to air on the same date and time, February 9 at 8P, and on the same network as the group’s U.S. debut, 50 years ago.

DIGITAL NOTES:

American Express will sponsor FOX’s Twitter Amplify’ for promotional clips that will be amplified on the microblogging site which will include ‘Glee’, ‘New Girl’, ‘Bones’, ‘The Mindy Project’ and ‘Brooklyn Nine-Nine’.

ACROSS THE POND:

ITV signed Simon Cowell to a three-year extension for both ‘The X Factor’ and ‘Britain’s Got Talent’ It runs until 2016.

ITV’s final episode of ‘Breathless’ was viewed by 2.11 million (9.9%) at 9P, a slight dip of 200,000 from last week.

ITV2’s ‘Celebrity Juice’ drew 1.01 million (5.7%) at 10P.

BBC3’s ‘EastEnders’ drew 7.34 milion, the highest for the evening in the UK while Emmerdale’ had 6.92 million watching. Big night for soaps.

E4 at 830P ‘The Big Bang Theory’ brought in 1.28 million viewers (5.8%). ‘Hollyoaks’ drew 1.07 million.

BBC One’s two-hour concert ‘Children In Need Rocks’ averaged 4.21 million (19.23%) at 8P.

BBC Two’s ‘MasterChef: The Professionals’ drew 3 million viewers (13.5%) at 8P. At 9P, ‘The Science Of Doctor Who’ averaged 2.6 million (12.1%). At 10P, ‘Never Mind the Buzzcocks’ was viewed by 1.61 million (8.5%).

Channel 4 at 8P had ‘Amazing Spaces’ which was watched by 1.49 million (6.7%). ‘Bedlam at 9P drew 979,000 viewers (4.6%) and at 10P, ‘Bouncers’ increased viewership with 1.3 milion (7.6%).

Channel 5’s ‘Countdown To Murder’ at 8P drew 1.13 million (5.3%). At 10P, the CBS import, ‘Person Of Interest’ had 876,000 viewers (5.1%).

No matter where people were watching, they were…

Switching Channels!

For updates throughout the day, go to: https://www.facebook.com/overtheshouldermedia

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Media Management, Television Ratings, Thursday Night TV Ratings and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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